ETEJAH Business Analysis & Development
Your business analysis & development partner — Riyadh

Stop running your business on instinct.
Run it on numbers.

ETEJAH is a Saudi consultancy specialised in business analysis and development. We read your numbers, processes and market, and turn them into precise decisions, executable plans and measurable results — not reports that end up in a drawer.

180+Projects delivered
22+Sectors served
97%Client satisfaction
34%Average efficiency gain

Company performance

Live
Revenue growth+34%
Operating cost-21%
Profit margin+12.4%
Trending up Targets met

Sectors we serve

RetailFood & beverageContracting & real estateHealthcareEducation & trainingTransport & logisticsTechnology & softwareIndustry & manufacturingHospitality & tourismE-commerceProfessional servicesNon-profit sectorRetailFood & beverageContracting & real estateHealthcareEducation & trainingTransport & logisticsTechnology & softwareIndustry & manufacturingHospitality & tourismE-commerceProfessional servicesNon-profit sector
About us

We turn data into a clear direction

Our name carries our promise: to know exactly which direction you are heading, why, at what cost, and what you will harvest.

We work with startups, small and mid-sized organisations across the Kingdom. We begin with an honest diagnosis of the current state, then build what is missing with you — a feasibility study, a plan, a structure, indicators, or a full system. And we stay until the impact shows in your numbers.

NDA before any dataAligned with Vision 2030Deliverables in Arabic and EnglishTwo revision rounds per scope
Get to know us

Decisions built on data

We do not offer generic opinion. Every recommendation is backed by a figure, a source or a documented field observation.

Built for the Saudi market

We work inside the Kingdom's regulatory and commercial context, and align our outputs with Vision 2030 targets.

Measurable results

We agree on success indicators with you before work begins and measure them afterwards — no room for claimed impact.

Full confidentiality

We sign an NDA before receiving any data and handle your information under the Personal Data Protection Law.

Our services

An integrated system for analysing and growing your business

Twelve services covering the full journey: understanding the current state, building the strategy, running it, and measuring its impact.

Business analysis

A precise diagnosis of where your organisation stands, where margin leaks, and which opportunity is still untapped.

  • Current-state and gap analysis
  • SWOT, PESTEL and Five Forces matrices
  • Competitor and market-share analysis
  • Diagnostic report with impact-ranked recommendations

Economic feasibility studies

Bank-grade feasibility studies you can act on — and submit to financiers, partners and regulators.

  • Market, technical, financial and legal feasibility
  • Capital and operating cost structure
  • IRR, NPV and payback indicators
  • Sensitivity analysis and multiple scenarios

Financial analysis & modelling

Your numbers in decision language: true cost per product, margin-based pricing, and cash flow that never surprises you.

  • Financial statement and ratio analysis
  • Cost structure, pricing and contribution margin
  • Multi-scenario financial model
  • Break-even and cash-flow planning

Strategic planning

A clear three-year strategy, translated into initiatives that each have an owner, a budget and a delivery date.

  • Vision, mission and values articulation
  • Strategy map and balanced scorecard
  • Initiative portfolio and prioritisation
  • Alignment with Vision 2030 targets

Business plans & models

From idea to an executable operating plan, with a business model that shows how value is created and captured.

  • Business Model Canvas
  • Operating plan with timeline and owners
  • Marketing and sales plan with targets
  • Human capital and operations plan

Investor files & fundraising

An investment file and deck that speak the investor's language: a clear opportunity, evidenced numbers, addressed risk.

  • Investment file and investor deck
  • Funding structure and valuation
  • Lender and bank requirements
  • Due-diligence readiness
Explore all twelve services
Our numbers

Impact measured in numbers, not adjectives

We agree on success indicators before work begins, then measure them afterwards. This is our record so far.

180+ Projects delivered
22+ Sectors served
97% Client satisfaction
34% Average efficiency gain
The ETEJAH method

Five stages, from question to impact

One methodology applied to every engagement regardless of size or sector, so quality stays constant and deliverables stay accountable.

01

Discover

We sit with you and your team, read your data and documents, and agree on the real question worth answering.

02

Analyse

We put the numbers, processes and market through structured analysis, separating symptom from root cause.

03

Design

We design the answer — a plan, structure, model or indicator set — with clear options, cost and expected impact.

04

Enable

We hand over, train and accompany delivery, because a plan that is never executed is worth nothing.

05

Measure

We measure impact against indicators agreed up front, then improve what needs improving.

Why ETEJAH

What makes working with ETEJAH different

Not marketing promises — commitments we work by on every project and are held to.

Decisions built on data

We do not offer generic opinion. Every recommendation is backed by a figure, a source or a documented field observation.

Built for the Saudi market

We work inside the Kingdom's regulatory and commercial context, and align our outputs with Vision 2030 targets.

Measurable results

We agree on success indicators with you before work begins and measure them afterwards — no room for claimed impact.

Full confidentiality

We sign an NDA before receiving any data and handle your information under the Personal Data Protection Law.

Partners, not vendors

We do not hand over a file and walk away. We accompany delivery, train your team and stay accountable for impact.

One integrated system

From diagnosis to feasibility to structure to KPIs to delivery — under one roof, with one team.

Packages

Clear packages at published prices

No vague pricing and no surprises. Pick what fits your size and stage, or build your own package at the budget you choose.

Diagnostic

The right starting point for startups and small firms that want to know exactly where they stand before spending a single riyal.

6,000SAR

Delivery: 7 working days

  • Diagnostic session with management (2 hours)
  • Current-state and gap analysis
  • SWOT matrix and three-competitor analysis
  • Diagnostic report with impact-ranked recommendations
  • Initial 90-day roadmap
  • Findings presentation and discussion session
  • Financial model
  • Feasibility study
  • Delivery follow-up
Most popular

Growth

For operating businesses past the survival stage that want structured growth with clear numbers and owners.

14,500SAR

Delivery: 21 working days

  • Everything in Diagnostic
  • Extended market and competitor study
  • 12-month operating business plan
  • Financial model with three scenarios
  • KPI design for every department
  • Marketing and sales plan with targets
  • Two follow-up sessions within 90 days
  • Policies and procedures manuals

Transformation

For mid-sized firms that need institutional foundations: structure, processes, manuals and dashboards that run without depending on individuals.

24,000SAR

Delivery: 45 working days

  • Everything in Growth
  • Full economic feasibility study for one project
  • Org structure and job description cards
  • Policies and procedures manuals for core operations
  • Re-engineering of three critical processes
  • Interactive executive dashboard
  • Two training workshops for your team
  • Monthly follow-up for three months
Compare all packages & build your own
Client voices

What changed after working with us

Results told by the people who lived them. Names are abbreviated to honour the confidentiality agreements we sign.

Before ETEJAH we made expansion decisions on instinct. Today we have a financial model where we move the variables and see the impact before spending. We closed a branch that was draining us and opened two profitable ones.

MA
M. A.
CEO · Restaurant chain

The feasibility study was detailed and realistic, and it did not dress up the numbers. We presented it to our financier and the questions were few, because every assumption was backed by a source.

SH
S. H.
Co-founder · Industrial company

What helped us most was the org structure and the procedure manuals. We used to depend on people; now we depend on a system. Staff turnover no longer stops the work.

NM
N. M.
Operations Director · Logistics company
FAQ

What clients ask before signing

The questions we hear most. If yours is not here, ask us directly — we will answer plainly.

Between two and six weeks depending on project size and data availability. Service and trading projects are usually faster than industrial ones, which require technical study and equipment estimates.

We prepare studies to the standards financiers typically request: evidenced market analysis, a detailed cost structure, projected financial statements, feasibility indicators and sensitivity analysis. Acceptance by any given financier remains their own decision under their policies and requirements at the time.

Both. The Diagnostic package was designed specifically for startups and small firms, starting at SAR 6,000, while the Strategic Partner retainer serves mid-sized and large organisations.

Usually: the last two years of financial statements if available, commercial registration and licences, sales data, your current structure, and any earlier studies. Where something is missing, we build it with you.

Yes. We sign an NDA before receiving any data, we comply with the Kingdom's Personal Data Protection Law, and we do not work with a direct competitor of yours in the same sector and scope during the engagement.

Still have a question? Talk to us
Next step

Ready to know exactly where you stand?

Start with a free 30–45 minute discovery session. We listen to your challenge and tell you honestly whether we are the right people to solve it.